Marketing Director, For The Table Hospitality

​2015 - present

 

The For The Table marketing and sales strategy has always been driven by creative ideas, timely response and speed. Our goal was always to be the first to reply to an event inquiry or being first to claim an event for a certain day or holiday. From there, our focus was on follow up and frequency of message 

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• Oversaw all digital content creation for all social media channels for all For The Table properties.

• Hired and trained all marketing/sales related employees and interns.

• Posted daily social media content for Madison Social & Township Facebook and Instagram.

• Worked with ownership and Director of Operations to set attainable sales goals per month, quarter, and year for all For The Table properties.

• Oversaw all marketing and sales efforts in all channels (phone calls, web inquiries, emails, social media marketing, traditional advertising, event creation, In house/face to face).

 

 

Adjunct Professor, Flagler College Tallahassee

​2015 - present

 

​As an adjunct professor at Flagler College Tallahassee, I teach COM 358: Social Media for Strategic Communication, which focuses on how to use social media to effectively communicate to and target consumers to drive engagement and sales. Topics covered in the class include content marketing, social listening, social media advertising, branding, social media crisis communication

 

 

Account Executive, The Moore Agency

​2010 - 2015

 

At The Moore Agency, I started as an intern and worked my up to part time staffer to full time employee where I aided in the development of the social media team at the agency. During my time at The Moore Agency I was able to participate in many unique activations including writing a rap song, wearing a robot costume to a concert and drive a car in a suit that aged my body 30 years

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• Developed and managed social media accounts and advertising campaigns for clients and agency itself.

• Created and developed creative direction for print advertisements for clients.

• Created and delivered social media webinars for clients.

• Wrote and pitched press releases and media alerts for clients.